In 1879, a small bakery owner on Mulberry Street in lower New York City began roasting whole wheat, grinding it and selling it in packages branded Wheatena . In 1899, Maltex –a natural blend of toasted wheat and a flavor of malted barley syrup–was first marketed to the public. And Maypo became an American favorite in the 1950's through a classic commercial in which a little boy screamed his now famous plea, "I WANT MY MAYPO!" All three product lines have since been acquired by Homestat Farm, who is ushering these nostalgic brands into the modern era. Wheatena, Maltex, and Maypo have stood the test of time and Homestat Farm can attribute their success to being consistently healthful. Homestat Farm has taken great care to deliver the same high-quality products to the loyal customer base that has been purchasing its cereals for generations. Check out our brands' histories.